La Cubana S.A, together with its brand “Rocío del Sur”, is an Argentine agricultural enterprise that has been dedicated to agro-industry since 1979.
We produce and sell premium quality food products, with processes that meet the highest international standards. Agricultural production (both livestock and crops) in Argentina is exceptional, thanks to the country’s expansive territory and climatic diversity. Not to mention the incorporation of cutting edge technology making the Argentine agro-industry highly competitive in all of the world’s markets.
Our team is made up of efficient professionals who are in constant pursuit of excellence and quality. This is because of our business and our challenge, which is to share our land’s best, and to do it in the best way possible.
Our mission is to guarantee premium quality products, with processes that meet international standards and requirements, and to provide them at the highest level of excellence.
For this reason, we have invested into improving our livestock and crop production for the last 30 years. As a result we are moving steadily towards a competitive position with an agro-industrial profile. Natural resources and technology are our competitive vectors, which have supported us throughout the years.
Launched in 2002, our farm, Rocío del Sur, is now one of the largest blueberry producers and exporters in the country. It is strategically located in the town of San Pedro, in the province of Buenos Aires, which is only 180 km from the city of Buenos Aires and its harbor. This allows us to ship our products to our international customers quickly and efficiently.
We have integrated the complete cycle: Production > Processing > Distribution.
Since we are located in the southern hemisphere and operate during the counter-season, we are well positioned to aid foreign importers during times of decline in their local supply. Rocío del Sur blueberries are shipped mainly to Germany, and from there, to Spain, the UK, and France. In North America, they are shipped to the United States and Canada.
We produce and package fresh and frozen blueberries (from our own production and from fields in the area). The farm has over 70 hectares of its own 10-year-old blueberry plants. Exceptional climatic, soil, and water conditions assure us a better level of fruit quality.
All of our produce has Kosher certification all year round.
We have two different processing plants on the same property, in order to process the fruit for its different product forms, namely, fresh and frozen.
The fruit we produce originated from recognized vines, which were imported under the corresponding patents, and in accordance with due processes of international blueberry geneticists and breeders.
Our most important varieties are: DUKE, STAR, JEWEL, EMERALD, MILENNIA, SAPPHIRE, O'NEAL, and MISTY.
The fresh blueberry processing plant was built in 2005, with a surface area of 900 m2. It has two cold reception chambers, and two BBC brand sorting and sizing machines from New Zealand, which are capable of processing 1,000 kg/hour. The produce is packaged in three forms (125 g / 170 g / 500 g), which remains in the cold chamber until it is dispatched or exported.
The packaging plant has a total surface area of 380 m2. The Rocío del Sur packaging plant is certified by the National Service of Agrifood Health and Quality (SENASA),which is controlled by the Ministry of Agriculture, Livestock, Fisheries and Food(all of which falls under the Ministry of Economics and Production of the Nation).
We have our own frozen fruit model plant, expanding over a surface area of 1600 m2. It is equipped with the latest technology and can process and freeze 4000 kg of fruit and/or vegetables per hour. It has modern and spacious Cold and Packaging Process Chambers.
The machines that we use to process the fruit are latest generation Lakewood, and include functions such as blowers, washers, stemmers, maturity selection, color selection, size selection, sorting tables and packers. Additionally, a dynamic IQF (Individually Quick Frozen) Octofrost tunnel and two static tunnels have been integrated into the production process.
Our plant in Rocío del Sur, San Pedro is BCR; HACCP, and Kosher certified. Furthermore, it is approved by all of the regular audits performed by our customers, who are leading distributors in major markets around the world.
La Cubana S.A is located in the town of Las Flores, which is only 200 km from the city of Buenos Aires. Here, the agricultural production is exceptional, thanks to its 7200 hectares of fertile land, which are ideal for crop and livestock. Natural resources and the latest technology are the foundations on which we have supported ourselves all of these years. We will continue to do so in order to advance our growth. We have an excellent team of engineers and professionals that make this possible.